Program Lead

Job description

Role OverviewActs as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead. Strategic ResponsibilitiesTranslate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)Prioritise initiatives based on business impact, lifecycle stage, and campaign needsEnsure alignment between brand objectives, marketing execution, and lifecycle programsMaintain a holistic view of the customer journey across touchpoints Execution & Delivery Ownership (Core)Own end-to-end execution across search, media, content, CRM, and analyticsManage integrated campaign and lifecycle calendarsBreak down initiatives into clear deliverables across teamsEnsure readiness of creatives, content, campaigns, and audience/dataDrive go-live coordination across all functions Client Leadership & Stakeholder Management (Critical)Act as the primary SPOC for the clientCollaborate with client leadership and cross-functional teams (product, brand, CRM, media, tech, analytics)Translate requirements into clear briefs and execution plansDrive alignment, decision-making, and proactive communication People & Team ManagementLead cross-functional teams across media, CRM, content, creative, and analyticsDrive accountability, collaboration, and role clarityEnsure seamless coordination between onsite and offsite teams Process & GovernanceEstablish structured workflows across briefing, execution, approvals, and reportingEnsure process adherence and timely deliveryIdentify and resolve bottlenecks proactively Cross-Functional Capability (Critical)Strong understanding of performance marketing, SEO, CRM journeys, content workflows, and analyticsAbility to integrate multiple functions into a unified execution system Performance OversightTrack execution and performance across lifecycle initiativesAlign activities with business outcomesIdentify optimization opportunities with strategists and analystsMaintain focus on efficiency, effectiveness, and quality Experience & BackgroundProven experience in client-facing program/project leadership rolesStrong experience managing cross-functional marketing mandates (media, CRM, content, creative)Excellent stakeholder management and communication skillsExperience in consumer durables or similar industries preferred Role StructureOnsite role based in Bangalore6-day working modelHigh ownership and accountability for end-to-end program delivery About Havas India:Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology, and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance, and long‑term preference for clients. India is one of Havas’ major markets. Havas India brings together the expertise of 25 agencies, specialised divisions, and strategic alliances across three verticals: Havas Creative Network, Havas Media Network & Havas Health Network. To meet the evolving needs of its clients, Havas India has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing global expertise, tools, and capabilities to create, produce, and distribute real-time, optimised, and personalised marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology, and AI, teams work with agility and in perfect synergy through Havas’ distinctive Village model. The network operates across three Villages in Mumbai, Gurugram, and Bengaluru, with regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, and is powered by over 2,500+ professionals and associates. Together, they deliver tailor-made solutions that support clients in their positive transformation. As one of India’s fastest growing and most agile networks, Havas India has secured multiple new clients across verticals and won several prestigious awards over the last three years. These include being Great Place To Work® Certified™ thrice in a row (Nov 2022–Nov 2023 and Dec 2023–Dec 2024, Jan 2025-Jan 2026), consistently ranking among the top three in the R3 New Business League, and winning accolades at the Cannes Lions, Effies, Campaign Asia-Pacific Agency of the Year Awards, London International Awards (LIA), e4m Indian Marketing Awards, ABBY One Show, Campaign Women Leading Change Awards, and more. Havas India is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within. Further information about Havas India is available at: https://in.havas.com/