Programmatic Specialist (5-6 Years)

Job description

Location: Hyderabad, Coimbatore, Bangalore, ChennaiExperience: 5-6 yearsSkills: DV360 & TTD, Amazon - DSP (Good to have), RTB, Deals, BLS etc having end to end campaign knowledge.About Us:We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey. ResponsibilitiesSuccessfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTDAble to ideate successful audience segmentation aimed at reaching a client goalAble to execute optimizations aimed at exceeding KPIs; Set campaign \"strategies\", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimizationCapable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunitiesAble to make compelling arguments based on data and results for more client data accessWorking with agency team to develop best-in-class solutions based on available techCommunicates day-to-day format, screen, inventory performance to clients and agencies as neededUnderstands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory)6 to 9 years of experience in managing programmatic campaigns for large clientsExpert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clientsWorking knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analyticsAble to proficiently describe all possible KPIs and how they fit into the customer journeyComfortable thinking strategically and analysing performance in a continually evolving, dynamic environmentProficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.